A commitment to health and sustainability
Despite significant progress in global tobacco control, the tobacco and nicotine industries continue to adapt their strategies to attract and retain consumers. These efforts undermine public health and target vulnerable groups, particularly youth.
Common tactics include:
- flavouring and additives: enhancing taste and masking the harshness of tobacco to increase its appeal;
- targeted marketing: using sleek designs, attractive packaging, and digital media campaigns to glamorize harmful products; and
- deceptive product design: creating products that resemble sweets or toys, appealing directly to children and adolescents.
On the occasion of World No Tobacco Day, Matissart is stepping up its efforts to promote well-being and health at work. Coordinated by the World Health Organization, this day aims to raise awareness about the global tobacco epidemic—the leading cause of preventable death worldwide.
At Matissart, we believe a healthy workplace is a driver of productivity, engagement, and collective success. That’s why we’ve implemented a proactive strategy to reduce tobacco use, based on two pillars:
- Raise awareness and provide support: expert-led talks, access to occupational health services, and connections to local smoking cessation programs.
- Create a positive environment for quitting: reducing smoking areas, setting up smoke-free break zones, and sharing digital tools provided by Employeurs pour la santé.
For 2025, we are launching new actions: internal awareness campaigns, health quizzes, and personalized support to help employees take the first step. At Matissart, employee health is everyone’s business.
